Well, it seems a while ago now, but we did have a typical pre-election Budget.
As usual the breweries put their prices up before the budget so as to keep
their profit-tax ratio about the same if the duty went up about 4p per pint.
The hard-pressed pubs in turn reluctantly passed on the increase to the thirsty punter.
I was talking with Matt Clark at
The Longbow
in
Stapleford and we
considered the possibility that the brewers and pub companies have basically
been profiteering from the budget. Matt reckoned the increase in a firkin of
beer has been on average £5.00, which is around 8p per pint, though he did
make the point that many of the micro breweries had not put their prices up,
and had indeed swallowed the government's increases. The Chancellor
increased the duty by 1p a pint thus the breweries and pubcos have just
grabbed another 7p a pint. This is really outrageous and definitely biting the
hand that feeds them. I have not heard of a single brewer retrospectively
reducing the cost of their beer!
Rent, rates, the ridiculous extra fees being brought in by the change in the
licensing laws and the general trend of home drinking is yet again putting our
favourite pastime of going to the pub in jeopardy. It's amazing that the
breweries and pubcos are so short-sighted at seeing the self-inflicted damage
they are in danger of causing. It has to be admitted that the smaller breweries
are selling their beer in bottles as well as on draught, and you will find real ale
in a bottle at a number of farmers markets dotted around our region. However,
compared with the cut-price deals done by the big brewers with the
supermarkets, the amount sold is just a drop in the ocean. The great danger
is of killing the golden goose that lays the golden egg - brewers beware!
Real Ale in a Bottle
Matt also pointed out another interesting point that made Mr Brown's
eyebrows shoot over his head. We are rightly proud of all the sterling work
CAMRA has done over the years, but it has to be said that sometimes we get
it wrong. The main reason for CAMRA being formed was to protect our
heritage of cask-conditioned beer. The battle was won and the dreaded
Watney-Mann and the like were vanquished for ever. The various goals set
out since have been to protect our pint and our pubs. Matt showed me a copy of
CAMRA's
Beer
from last April and it contains adverts from certain brewers stating
that their "classic strong ales" are being sold exclusively by a certain
supermarket. Now whilst it has to be commended that supermarkets are
realising the importance of real ale and giving their customers what they want,
it is not doing the pub any favours. Basically they are the enemy of the pub,
and is CAMRA doing a disservice to the trade by accepting the pieces of eight
by promoting an advert for the predator?
Jerry Brown