Greene King in the News Again
Yet more news from our local brewing giant...
- Its Beer to dine for campaign to promote fine beer with fine food is into its second phase.
- It's following the trend amongst regional breweries to move its managed pubs to tenancies, with 26 transferring recently,
- It continues to make healthy profits from both pubs and beers, especially IPA, Abbot and
Old Speckled Hen.
- It's estimated that 1 in 9 pints of draught real ale is made by Greene King.
- It's flagship IPA, often scorned, has followed-up its success last year
(narrowly second in the
Champion Beer of East Anglia 2003 competition)
by winning the silver award in this year's
Champion Beer of Britain
blind-tasting competition at the
Great British Beer Festival.
The gold award went to Pale Rider from Kelham Island (Sheffield).
With such success, GK was able to buy all 432 of the Laurel pubco's community pubs for £654M,
making a total of over 2,100 pubs.
However competition rules require sell-offs if in any licensing area
GK exceeds 25% of premises: it's selling 13 pubs to satisfy the Office of Fair Trading.
Another result of the deal is an acceleration in its conversions to tenancies, with another 103
managed houses about to go on the leasehold market,
including The Grove (Arbury Road), the Jenny Wren (Campkin Road),
the Old Spring (Ferry Path) and the Sir Isaac Newton (Castle Street) in Cambridge.
The deal leaves Laurel with around 150 town centre pubs, such as the
Anchor, the Bath and the Hogshead in Cambridge.
ALE Summer 2004 No. 314
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Cambridge & District CAMRA