ALE Autumn 2000 No. 299

Four go mad in Norfolk - part 2

[St Peters] The afternoon was spent in the beautiful surroundings of St Peter's Brewery, a converted historical building and purpose-built brewery producing the instantly recognisable St Peter's bottled beers.

Noticing that we were probably already aware of how beer is brewed, our tour guide focused instead on the business itself, its labour relations, its marketing strategies in a corporate world . . .

Telling us about the marketing of a corporate culture - a change in speed, and very much in the style of a brewery which cares about its surroundings enough to change the planned location of a carpark after discovering a Victorian knot garden.
[Entrance]
[Big fermenting vats] Big fermenting vats

[Shiny coppers] Shiny coppers

[King Prawn holding court at St Peter's Brewery] King Prawn holding court at St Peter's Brewery

continued...

ALE Autumn 2000 No. 299 : Next section
Cambridge & District CAMRA