It aims to promote cask conditioned beer and bring it to a wider audience. Essentially, Cask Beer Week celebrates British beers and British industry.

Cask Beer Week is now in its fourth year and has grown from being an IFBB event into a much wider industry occasion with freehouses and pub companies taking part, along with brewers such as Coors also lending their support.

The event now has a number of aims associated with it. During Cask Beer Week the participants make a concerted effort to promote cask beer, aiming to encourage consumers to try a glass of it for themselves.

The IFBB aims to increase understanding about the product - that it is:

• a quality drink;
• an ideal accompaniment to food;
• made using fresh, local ingredients.

Links

• -> National Cask Beer Week 2004
• -> Independent Family Brewers of Britain
• -> Society of Independent Brewers